Notes on earning reach
Guides and field notes on finding the conversations worth joining, and showing up in them well.
Reddit Is Banning AI Reply Bots. What Still Works in 2026
Reddit's March 2026 "bots must wear name tags" policy and its July enforcement numbers ended the auto-reply era. Here's why AI reply bots get caught, and the find-draft-post-yourself workflow that still works.
Best GummySearch Alternatives in 2026 (After the Shutdown)
GummySearch closed to new customers on Nov 30, 2025 after failing to get a Reddit API license. An honest comparison of the surviving Reddit tools, plus why Social Cue drives your own browser so the same thing can't happen to it.
Hacker News Marketing: The Reach Is in the Comments
Show HN is one day. The comment sections run every day. Which HN threads a founder belongs in, how to comment without getting flagged, and how to find those threads while they're still hot.
Reddit SEO for Founders: Get Into the Threads Google Ranks
For a lot of "best X for Y" searches, the page that decides whether someone hears about you is a Reddit thread. How to find the threads Google already ranks, write the reply that earns the top comment, and catch next year’s ranking thread this week.
Why Your Reddit Replies Sound Like AI: 6 Tells to Kill
The em dash isn't the tell. Six sentence structures are. The ones that get AI-drafted (and rushed human) Reddit replies downvoted, a three-way rewrite, and the delete test to run before posting.
The Postiz + Social Cue Playbook: Publish, Then Engage
Scheduling posts with Postiz is the easy half of growth. The hard half is joining the Reddit, HN and X threads where your audience already is - without losing the afternoon to the feed. Here's the weekly system that pairs the two.
How to Promote on Reddit Without Getting Banned (2026)
The 90/10 rule, account warm-up, disclosure, and finding recommendation threads, plus what r/SaaS, r/startups and r/Entrepreneur actually say about links and karma.
Meet Social Cue: Reddit Marketing Without the Doomscroll
Social Cue is a Claude Code plugin that hunts Reddit, Hacker News and X for conversations worth joining, scores them, and drafts a reply for you to approve. Why I built it, and the browsing trap it gets you out of.